Analysis Of Work Motivation At Ria Busana Sumedang

Abstract

This research focuses on work motivation at Ria Busana Sumedang. The purpose of this research  is to find out how work motivation at Ria Busana Sumedang. How are efforts to increase work  motivation at Ria Busana Sumedang. The method used in this research is a qualitative approach.  In this study using two data collection techniques, namely by means of observation and  interviews. The informants of this study were 15 people consisting of Sales Executive, and Sales  Assistant. Data analysis researchers use Milles and Hubarman mode analysis method, activities in data analysis are data reduction, data display, and conlusion drawing / verification. Based on  the results of interviews, observations and data analysis, it is concluded that work motivation at  Ria Busna Sumedang is quite good in terms of physiological needs, security needs, appreciation  needs, and self-actualization needs. Efforts to increase employee motivation at Ria Busana  Sumedang are physiological needs by providing salaries, bonuses, and adequate facilities for  employees to work. Security needs, namely the security of a safe work environment, and fair treatment. Social needs, namely good communication, mutual respect, good and compact  relationships and cooperation. Award needs, the company gives awards to employees, gives  appreciation, and praise to outstanding employees. Self-actualization needs, the company  provides freedom to develop talents and expertise for employees, and can accept each other’s opinions.