JOBM-Journal Of Bussines Management Basic

The Influence of Workload on Employee Performance of PT Cemara Agung Perdana Sumedang

2025-10-30T03:35:30+00:00

This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis testresults show a significant negative effect with tcount -3.880 > ttable 1.701.

Analysis of Marketing Communication Strategy at PT Queen Jaya Property Sumedang

2025-10-30T12:51:40+00:00

This study aims to determine how the implementation of marketing communication strategies and how the obstacles and solutions to marketing communication strategies at PT Queen Jaya Property Sumedang. The research method uses a qualitative method with the determination of informants using purposive sampling technique. This research data collection technique through observation, interviews, documentation and triangulation. The results showed that the company has implemented 5 dimensions of marketing communication, namely advertising, public relations, personal selling, and direct marketing. However, the implementation has not been done optimally. The identified obstacles include the reach of advertising on social media that is not yet extensive, the limited variety of sales promotions, the quality and consistency of social media content that needs to be improved, the communication and service skills of salespeople that need to be improved, and online marketing content that is less varied and does not follow the latest trends. The efforts that can be made by PT Queen Jaya Property Sumedang in overcoming obstacles are to expand the reach of digital advertising, develop more creative promotions, consistency of social media content, salespeople to improve communication and service, and create online marketing content that is more varied and in accordance with current trends.

Analysis Of Promotional Strategies In PT Sinar Sagara Sejahtera Sumedang

2025-10-30T12:57:51+00:00

PT Sinar Sagara Sejatera Sumedang is a company engaged in the fashion industry to produce special women's shoes and sandals. Every company certainly requires good marketing management to achieve optimal sales targets, especially regarding promotional strategies that can influence consumers. Therefore, this study aims to determine the analysis of promotional strategies at PT Sinar Sagara Sejahtera Sumedang as well as obstacles and solutions to its implementation. The method used is a qualitative method with informants totaling 10 people. Data collection techniques of this research through observation, interviews, documentation and triangulation. The results showed that the promotion strategy at PT Sinar Sagara Sejahtera was good enough by implementing personal selling and sales promotion optimally. However, the company has not been maximized in implementing advertising, public relations and direct marketing because it has not provided print media advertisements, has never participated in exhibitions/events and does not have its own website on telemarketing

Analysis of Product Distribution Channels at PT Cipta Niaga Semesta Sumedang

2025-10-30T13:03:33+00:00

This study aims to examine the implementation of distribution channels, the challenges encountered, and the solutions undertaken at PT Cipta Niaga Semesta Sumedang. Using a qualitative method, data were collected through interviews, observations, and documentation. The results show that the distribution process runs fairly well through two channels: Zero Level Channel and One Level Channel. Inventory, warehouse, and transportation management are considered effective. However, challenges such as limited road access and uneven distribution coverage still persist. The company is advised to expand its distribution network, improve inventory management, optimize warehouse usage, and increase the number of delivery fleets.

The Influence of Digital Marketing on Gold Investment Product Purchase Decisions at PT Pegadaian Sumedang Branch

2025-10-30T13:08:45+00:00

Digital transformation and technological advancements have altered how businesses engage with their customers. Consumer behavior and purchasing patterns have changed as a result of the internet and mobile devices becoming an essential part of daily life. Digital marketing has become a crucial tactic for businesses looking to stay competitive in a market that is becoming more and more dynamic. The purpose of this study was to ascertain how digital marketing affected the choices made by PT Pegadaian Sumedang Branch customers about gold investment products. A quantitative descriptive method is used in this investigation. The research sample consisted of 80 individuals employing accidental sampling procedures, whereas the research population consisted of 100 PT Pegadaian Sumedang Branch customers. Questionnaires, interviews, and observation were the methods utilized to gather data. Validity and reliability tests were part of this study's correlation test. Simple linear regression analysis was the method of data analysis employed. The findings demonstrated that digital marketing had a favorable and noteworthy impact on PT Pegadaian Sumedang Branch customers' decisions to buy gold investment goods. It can be concluded that digital marketing has a significant impact on purchasing decisions because the determinant's coefficient value in this study was 0.653, or 65.3%. However, other factors not covered in this study have an impact on the remaining 34.7%.

The Effect of Location On The Sales Volume of Bumi Kenanga II Housing PT. Sangkuriang Medal Pratama Sumedang

2025-10-30T13:19:14+00:00

Location is very important in increasing sales volume and increasing the success of the company. This study aims to find out how much the location affects the sales volume of Bumi Kenanga Asri II Housing in PT. Sangkuriang Medal Pratama. This study uses a quantitative approach. The research methods used are descriptive and verifiable. The sampling technique used was non-probability sampling with a sample population of 49 people because it used saturated samples. The analysis methods used were normality tests, simple linear analysis, correlation analysis, determination coefficients, and hypotheses using the SPSS 25 program. The results showed that location had a positive and significant effect on purchase decisions by 61.0% while the remaining 39.0% were influenced by other variables that were not studied.

Analysis Of Work Communication At PT Mikdad Perkasa Abadi Sumedang

2025-10-30T13:30:19+00:00

Effective work communication plays an essential role in supporting smooth operations and maintaining professional relationships within a company. This study aims to analyze work communication at PT Mikdad Perkasa Abadi Sumedang. The research method used is descriptive qualitative with a field study design, conducted through in-depth interviews with five informants selected using purposive sampling. The main instrument in this research is the researcher, assisted by an interview guide, and the data were analyzed through data reduction, data display, and conclusion drawing using the Miles and Huberman model. The results show that communication between employees and superiors takes place through various media, such as face-to-face meetings and whatsapp, using adaptive delivery strategies, communication among employees is open and supports team collaboration, communication with investors is maintained through transparent reporting and annual forums, and communication with consumers is carried out responsively via social media and direct services

The Influence of Marketing Communications on Customer Loyalty At PT. Citra Van Titipan Kilat (TIKI) Cabang Sumedang

2025-10-30T13:35:58+00:00

Marketing communication can be an effective form of communication channel to handle consumer complaints effectively and efficiently. By paying attention to the importance of marketing communication, companies can design more effective communication strategies to achieve their marketing goals, and can build strong customer loyalty. In this study, the method used is the quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative research methods are scientific thinking in which there is a process of forming ideas and ideas are strictly enforced using nomometric principles and using deductive patterns". Marketing Communication (X) has a positive and significant influence on Customer Loyalty (Y) at PT. Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 48.9% while is the influence of other variables that were not studied in this study. Then, based on the t-test, t is calculated as 9.679 and degrees of freedom (n-k-1) or 100-1-1= 98 is obtained from t table 1.984, so t is calculated > t table (9.679 >1.984). This means that H0 is rejected and H1 is accepted, so there is a positive and significant influence

NALYSIS OF PROMOTION MIX IN SUMEDANG CAFÉ (COMPARATIVE STUDY OF SARVARA COFFEE AND DEJUE COFFEE)

2025-10-30T13:41:53+00:00

The promotion mix is used to find out how the promotion process is carried out to achieve the targets set by the company. This study aims to determine and analyze the promotion mix in Sarvara Coffee and Dejue Coffee in facing obstacles in implementing the promotion mix. The method used is qualitative with purposive sampling technique. With 18 informants. The results of the study show that Café Sarvara Coffee and Dejue Coffee Sumedang implement a promotion mix using advertising, sales promotion, word of mouth, personal selling, public relations and direct marketing. The conclusion of this study is that Café Sarvara Coffee Sumedang must expand the reach of promotions carried out by utilizing more creative and interactive promotion techniques and Dejue Coffee must increase the effectiveness of its promotion mix.

Analysis Of Work Motivation At Ria Busana Sumedang

2025-10-30T13:51:29+00:00

This research focuses on work motivation at Ria Busana Sumedang. The purpose of this research is to find out how work motivation at Ria Busana Sumedang. How are efforts to increase work motivation at Ria Busana Sumedang. The method used in this research is a qualitative approach. In this study using two data collection techniques, namely by means of observation and interviews. The informants of this study were 15 people consisting of Sales Executive, and Sales Assistant. Data analysis researchers use Milles and Hubarman mode analysis method, activities in data analysis are data reduction, data display, and conlusion drawing / verification. Based on the results of interviews, observations and data analysis, it is concluded that work motivation at Ria Busna Sumedang is quite good in terms of physiological needs, security needs, appreciation needs, and self-actualization needs. Efforts to increase employee motivation at Ria Busana Sumedang are physiological needs by providing salaries, bonuses, and adequate facilities for employees to work. Security needs, namely the security of a safe work environment, and fair treatment. Social needs, namely good communication, mutual respect, good and compact relationships and cooperation. Award needs, the company gives awards to employees, gives appreciation, and praise to outstanding employees. Self-actualization needs, the company provides freedom to develop talents and expertise for employees, and can accept each other’s opinions.

Analysis of Organizational Culture at Bank Mandiri Taspen KCP Sumedang

2025-10-30T13:59:50+00:00

The core of the problem in this research is that the organizational culture at Bank Mandiri Taspen KCP Sumedang has not been optimal in terms of self- awareness, aggressiveness, personality, performance and team orientation. This study aims to determine the implementation of organizational culture and efforts to improve organizational culture at Bank Mandiri Taspen KCP Sumedang. This study uses qualitative research methods, data collection techniques, namely observation (observation), interviews (interviews), and documentation. The sampling technique is purposive sampling, research informants as many as 8 people. The analysis technique is data collection, data reduction, data display and conclusions drawing/ verification. The results of the study explain that the analysis of organizational culture at Bank Mandiri Taspen KCP Sumedang is 1) self- awareness, employees feel satisfied with working and can meet the targets of a company. 2) aggressiveness, employees and members of the organization are always full of initiative. 3) personality, employees really appreciate, respect and serve customers because they work in the service sector and are oriented towards customer satisfaction as a profit center. 4) performance, employees always prioritize quality in completing their work in order to achieve the targets of a company. 5) team orientation, employees in every task and work team problem are always resolved properly and always consult their superiors. for Bank Mandiri Taspen KCP Sumedang in order to implement the values that guide human resources in carrying out their obligations and behavior within the organization

Distribution Channel Analysis At Pt Alamsari Kedelai Agro Sumedang

2025-10-30T14:34:51+00:00

This study aims to examine the implementation of distribution channels, the challenges faced, and the efforts made to overcome these challenges at PT Alamsari Kedelai Agro Sumedang. The research uses a qualitative method involving observation, interviews, documentation, and triangulation techniques. The study focuses on four main considerations: product, market, company, and environment. Data analysis is descriptive, supported by relevant theories, and emphasizes both the process and information related to the research object. The sampling technique used is purposive sampling, with eight informants.The results show that the company applies a direct distribution channel for the local industrial market, utilizing its own fleet, a zoned delivery system, and cash-based sales. Distribution is concentrated in Sumedang, with expansion into other areas of West Java. The products offered are high-quality imported soybeans with brands tailored to consumer needs. Although prices are not always lower than competitors', consumers continue to choose the product due to its consistent quality.Initial capital challenges were resolved through sound financial management and responsive leadership. The company is also able to adjust prices in response to economic fluctuations, supported by adequate distribution facilities. Despite being relatively effective, the distribution system still faces obstacles such as delivery delays and price competition. Continuous improvement is necessary to maintain customer satisfaction

Analysis of Segmenting, Targeting, And Positioning At PT. Harnawangsa Persada Abadi Sumedang

2025-10-30T14:59:56+00:00

This study aims to analyze the application of Segmenting, Targeting, and Positioning in PT. Harnawangsa Persada Abadi Sumedang especially in its business unit Sapphire City Park. The research method used was qualitative descriptive with data collection techniques through observation, interviews, documents, and triangulation of seven research informants. Data analysis was carried out using data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that the segmentation applied by PT. Harnawangsa Persada Abadi Sumedang targets consumers from the inner and outer regions of the city of Sumedang, focusing on the upper middle class without age and gender restrictions, with a healthy and modern lifestyle that likes the outdoors and needs venue services for various types of events. The targeting strategy is focused on individuals, corporations and government agencies as the main target market, by providing a choice of venues, for private events, business activities, and formal events. The positioning strategy is built by creating an image as a venue service provider with a garden view concept that offers a beautiful, comfortable, exclusive, and memorable atmosphere. To improve Segmenting, Targeting and Positioning strategies, companies are advised to optimize digital marketing, make price adjustments, and encourage service innovation.

Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga

2025-10-31T06:38:24+00:00

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company