Empowerment Of Traditional Cake Cimplo MSMEs Through Campaign And Promotion Of And Use Information Technology Durajaya Village, Greged District Cirebon District


  • Anna Suzana Universitas Sebelas April
  • Aa Kartiwa Universitas Sebelas April
  • Yodi Rudiantono Universitas Swadaya Gunung Jati Cirebon
  • Wanda Melenia Pratiwi Universitas Swadaya Gunung Jati Cirebon


Empowering MSME's, Traditional Food, Promotion, Design Branding, Innovation


Micro, Small, and Medium Enterprises (MSMEs) business owners are expected to comprehend the implementation of promotional strategies to promote their products. There are several strategies that could be implemented: (1) Placing banners in strategic places in order the business can be publicly noticed; (2) Understanding the use of Cimplo profile videos as a means of promotion, so that it will be easier for customer to find the products; (3) Applying new designed stickers on the packaging which is expected to attract more customer; (4) The use of ‘besek’ (a container made of bamboo) and either bread paper or banana leaves in replacement of plastic packaging, which is considered to be more appropriate for Cimplo as a type of local cakes; and (6) Understanding the utilization of Google Maps as a search engine so that customers can locate Cimplo outlets for both online and offline purchase faster. The role of MSMEs in this empowerment activity is to explain the tools and materials used in the product’ s manufacturing. This is intended in order the provided assistance throughout the empowerment activity runs effectively and efficiently. Monitoring at the field level is carried out through intensive discussions with the target partners involved in this activity. Then evaluation process as an assessment at the end of the activity is conducted to see the accomplishments of the program. Both monitoring and evaluation is carried out since the beginning of empowerment activity to monitor and assess the progress of the whole program as well as to deal with the obstacles arising and to find solutions or ways to overcome them.