Article strategi pemasaran

Strategi Pemasaran Untuk Meningkatkan Daya Saing Umkm Pada Desa Cigentur, Kabupaten Sumedang


  • Risa Ratna Gumilang Unsap


strategi pemasaran, daya saing, umkm


The research article entitled marketing strategy to increase the competitiveness of SMEs aims to explore how marketing strategies can be used to increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in a competitive market. Marketing mix consisting of product, price, place and promotion is an important indicator in a business. This research method uses a qualitative descriptive method. This research explores how MSMEs can understand the market, promote their products, and create added value for their products. The results of this study indicate that the right marketing strategy can help MSMEs increase their competitiveness in a competitive market.